How to Buy Engagement Rings Online

engagement ringsMost people fail to realize that buying an engagement ring over the Internet could save them thousands of dollars. I learned some interesting things buying my wife’s diamond engagement ring plus I learned even more purchasing my own wedding ring.

Believe it or not, people fail to realize how easy it is to get ripped off buying an engagement ring from a large jewelry store on a national level. After discovering how much money I could easily save by purchasing rings over the Internet, I decided to write about my experience so others can save big bucks on this purchase that should only happen once in a lifetime.

You can seriously save a ton of money going this route and buying diamond engagement rings online and don’t worry because it will not take the romance out of the process. You’ll still get a high quality diamond when purchasing over the Internet and your ring will be as beautiful as the one that caught your eye in the display case at your local jewelry store. The only difference is you’ll save about 40% buying over the Internet instead of purchasing it from a national chain.

How I Ended up Purchasing My Wife’s Diamond Engagement Ring & My Wedding Ring

A while back now before I got married, I looked at purchasing an engagement ring from one of the larger jewelry chains that you’ll find throughout the US. It turned out to be a huge mistake that could have cost me several thousand of dollars and forced my wife to be “stuck” with an inferior product. 

I couldn’t really see myself looking back at that purchase and sayin:

“Don’t worry honey, you only have to wear it for the rest of your life.”

budget for engagement ringBefore making this purchase, I looked at my budget and realized how much money I’d be able to spend on the engagement ring. I earn a solid living so I was able to spend a decent amount of money. My biggest problem was figuring out where to purchase it.

No one ever wants to pay more money than they have to, but at the same time I wanted to get a good ring from a reputable retailer so I decided to start at the national chains because I felt like they were a company I could trust. Additionally, I wanted to feel comfortable getting the help I needed during the diamond selection process and felt that a national chain would be able to help me before and after the sale. I went from to my local branch of the national jewelry chain and shopped around for a diamond engagement ring.

At this point, I started to think about buying a diamond engagement ring online. I was close to pulling the trigger. I even designed the entire ring from top to bottom. But I kept going back to the jewelry stores because I was very unsure about purchasing online. 

Even though I knew I was paying a premium, I thought I was doing the right thing and I was able to justify paying more because of the personal care and the help of the salesperson. Plus you can actually look at what you buy before it gets shipped to you.

Guess what?

In the end, I actually stepped away from the purchase and decided to take a chance and buy the engagement ring online.

The huge guarantee that I saw from the jeweler I really recommend you check out (more on that shortly) really made me do this.  I made the right choice, and I’m here as a trusted advisor to help you do the same thing.

Saving money and getting a better product, while maintaining the same level of experience – what’s better than that?

I’ve heard a few horror stories about the big national chains, and I don’t want to get off topic and cite all the horror stories I’ve read about online about some of them, but if you scroll down to the bottom of the page I’ll link you to reviews where you can read them for yourself. 

The big takeaway to learn from my experiences in buying an engagement ring online was that the online diamond engagement ring sellers know all about creating customized rings. That’s the biggest focus of their websites, in fact. Plus they realize how hard it is to buy a ring online so exchanges and returns are very easy to make. So I decided to buy my wedding band online for this very reason. I even had to exchange it the first time but I wasn’t charged any additional fees, they fixed the width problem, and the entire process was really easy.

Buying a Diamond Engagement Ring Over the Internet

Many people fear that it isn’t safe to buy a diamond over the Internet. But it’s perfectly safe as long as you choose a reputable online diamond seller. James Allen and Blue Nile are two reputable choices that immediately come to mind.

Related Reading:  James Allen vs. Blue Nile.

Most self-respecting adults experience a bit of skepticism about buying diamond engagement rings online. They likely believe they’re about to get scammed, or the diamond might get lost in the mail, or they probably believe they need to see it ahead of time before buying it.

The reputable online jewelers cover all of their bases and can alleviate each and every one of these concerns.

Online Jewelers Have to Protect Their Reputation

Online jewelers are in this business to make money. They don’t slap up a website to burn one or two people and then destroy their reputation. On the contrary, when you buy a diamond from an online seller, it’s going to be real, it’s going to have a gemologist’s certificate, and you don’t have to worry about getting burned by some shady auction site. Plus, no matter where you buy your diamond from – online or in person – you should always take it to an independent seller to get it appraised.

Your Shipment Is Insured with Reputable Online Sellers

Online diamond sellers go above and beyond to protect their merchandise during the shipping process. Not only will they ship it through a reputable company like UPS or FedEx and have tracking on it, they also have insurance and make the buyer sign for the package upon delivery.

Is it possible for a stone to get stolen? Sure, it can happen but it’s highly unlikely. If it does happen, you have nothing to worry about because you won’t lose a penny. In fact, Blue Nile hasn’t lost one diamond in their entire 15 years selling online.

Reputable Online Jewelers Have Phenomenal Return Policies

The most reputable online jewelers have a “don’t ask, don’t tell” return policy. You are not going to be compelled to explain your reasons for returning the item. But if you’re returning it to exchange it then it obviously makes sense to explain your reasoning.

Best Place To Buy an Engagement Ring Online

If you’re going to buy a wedding ring or an engagement ring online, it makes sense to deal with a jeweler that you trust. You should also find one specializing in diamonds. James Allen is a great example.

trusted jewelers

Why choose James Allen and Blue Nile?

For starters, James Allen has more than 25,000 diamonds to choose from and you can look at all their photographs online. Another excellent choice is Blue Nile. They started selling diamonds over the Internet in 1999, have an excellent reputation, and have 18 years of longevity in this business.

Both of these reputable online diamond sellers also have great customer service. They can help their customers in the following ways:

  • ·      free shipping and free returns
  • ·      get a 100% refund within the first 30 days
  • ·      customer service is available to help 24/7
  • ·get a lifetime warranty on your diamond ring

How to Shop for Your Diamond Ring Online

So you’re ready to take the plunge and save big money by buying online. You even found a jeweler that you absolutely trust.

What do you do next?

The Next Thing Is To Do Your Homework

You need to understand the basics about buying diamonds online before you should make a purchase. So take some time to do your homework and learn about the online buying process. We’re going to share the basics with you right now:

Knowing Your Budget

Everybody has their own opinion about how much should be spent on an engagement ring.

Here’s the way I like to look at the situation:

Forget about the two months’ salary “rule”. Instead of potentially putting yourself in serious debt, buy a ring that shows you really value your soon-to-be spouse but do so in a way that you can afford.

As an example, let’s say you’re working hard to pay down your credit card debt but it’s really a struggle. Yet your fiancé is expecting you to buy a $25,000 engagement ring! That’s obviously not affordable for you at this time so don’t even try to buy a ring that expensive. Understand?

On the other hand, you’d be crazy to buy a cheap, fake ring, so don’t do that either. Just figure out your budget, discover how much money you can spend, buy an engagement ring with meaning, and buy it online by paying a fraction of the cost.

Engagement rings are important. And diamond engagement rings symbolize the sacrifice you’re willing to make for the person you care about the most. Honestly have a conversation with your significant other and if she’s feels it’s okay to skip buying a diamond, then go for it. But she may just say it’s okay to make you happy even though deep down she really wants a diamond engagement ring. So keep that in mind as well.

Choosing the Ring Style

Many people have a hard time figuring out the ideal ring style for an engagement ring. But the only reason they have this problem is they aren’t paying attention. Take a look at the style ring your significant other already wears and mimic that. Or ask their best friend, mother, brother or sister, or anyone else that might be able to help.

Related Reading:  Learn about the cuts and shapes of diamonds.

Diamonds are far from the same. You need to choose the right shaped diamond and style of ring and get it right.

You can ask yourself the following questions as  you muscle through this process:

  • Does she want a ring with a single diamond?
  • Does she want to a ring with multiple diamonds?
  • Does she like a square shaped diamond, a round shaped diamond, a pear-shaped diamond, or emerald diamonds?
  • What she prefer a gold or platinum band?

Choosing the Right Diamond Size

Size definitely matters when choosing a diamond. Don’t let anyone try to convince you otherwise.

Once you’ve determined your budget, it’s time to figure out what you feel is the most important attributes in a diamond. Some go for a higher quality, smaller diamond. Some go for a larger diamond with a duller stone. It’s up to you to decide which one is right for you and your significant other.

Related Reading:  Learn about diamond weight and “what is a carat?”

Buying a Loose Diamond and Getting a Custom Setting

custom engagement ringsIf your better half has something specific in mind, you’ll need to customize the engagement ring. Customizing is also good if you’re looking to add a personal touch.

Don’t worry if this sounds expensive. If you buy it online you’ll be able to save a lot of money. Plus the jewelers will have no problem designing it to meet your specifications.

So buy from a reputable loose diamond seller like Blue Nile and James Allen. You can even have a local jeweler design the setting to your customized specifications if you prefer.


Final Thoughts

By purchasing your diamond engagement ring online, you can save as much as 40% by comparing it to the local national jewelry chain.

When you choose to buy from reputable online diamond sellers like James Allen or Blue Nile, you can feel confident in your purchase and know that you’re going to get an authentic diamond.

Reputable online sellers have great return policies and online guarantees, so take advantage of this opportunity and save big! Good luck with your diamond engagement ring purchase!

Now, the end all, be all question must be “where would you recommend buying an engagement ring online?”

To me, there are really two stores I recommend over the rest.  If you read the James Allen review, you’ll see why I rate them #1.

Resources to Use to Continue Learning About Diamond Engagement Rings: