James Allen does frequently run sales events based around special dates e.g. James Allen has been known to have sales around:

• Black Friday
• Valentines Day
• Mother’s Day, etc

The jewelry that is put ‘on sale’ and available during a James Allen sale event will be dependant to a large extent on what holiday is being celebrated.

For example, around Mother’s Day, it’s likely that the jewelry that is on sale at James Allen will be jewelry that is most appropriate to be a gift e.g. necklaces that contain diamonds or bracelets.

Conversely, around Black Friday and Valentine’s Day, which is closer to ‘peak engagement’ time, there are more likely to be sales available on jewelry to be used in an engagement. For engagement rings, this is typically a 25% discount on ring settings. However, there are sometimes also discounts on select diamonds – usually at around 3%.